BULGARIAN TECHNICAL TWINNING PROGRAM
VIDIN, BULGARIA WEST CARROLLTON, OHIO PARTNERSHIP
March 30th 2001
I. Introduction
In order to implement the activities in the Memorandum of Understanding, the Municipality of Vidin, Bulgaria and the City of West Carrollton, Ohio in have agreed to the following double anchor strategy. It will serve as the framework for the on-going relationship between the two partner cities. The Action Plan specifies the short-term goals for cooperation between the cities, which can be successfully accomplished within the next 13 months in the primary areas of cooperation. It also mentions the long-term goals, which will get accomplished after the current USAID supported program is completed.
The partnership has defined its primary and secondary areas of cooperation as follows:
Primary areas:
A. Economic Development
B. Green Areas Development
Secondary areas:
C. Consulting Services on As Needed Basis
D. Establishment of Partnerships between NGOs and Youth Organizations
E. Business Twinning Efforts with Special Regard to Tourism
F. Education, Culture and Drug Prevention
II. Project Implementation
Chart 1.
Areas of Cooperation
Technical Projects
Vidin
Counterpart
West Carrollton Counterpart
A Economic
Development
1. Create a Marketing Program for the Municipality of Vidin and Support Business Relations
Mariela Valkova
David Humphreys
2. Encourage investment and job growth by creation of an industrial park for small (0-50) and medium size businesses (50-250)
Ludmil Dimitrov
David Humphreys
B. Green Areas
Development
1. Development of a Conceptual Design for the Vidin Riverfront Park
Stephan Sirakov
Rick Bolton
A. Economic Development
TECHNICAL PROJECT #1: Create a Marketing Program for the Municipality of Vidin and Support Business Relations
i) Create an Internet Based Business Information System
ii) Prepare Marketing Material
iii) Business Exchange and Product Promotion
Problem Statement:
The municipality of Vidin faces a high level of unemployment (24%). Immediate remedy is sought because it causes the work force to leave the municipality in addition to creating social tensions. The municipality has set job creation as one of the priorities for economic development.
At present, Vidin lacks marketing information necessary for and about potential investors. It all results in a low level of interest in the region.
For the municipality to effectively attract investment to the region a well structured, informative marketing profile is required
Goals:
Short Term:
- Create a Marketing Strategy
- Increase the awareness of the business opportunities in the Municipality of Vidin
- Create a vehicle for effective distribution of business information
Long Term:
- Attract investment
- Stimulate Economic Development
- Create jobs to reduce unemployment and alleviate social tension
Action Steps
Time Frames
Responsible Party
Create an Internet Based Business Information System
1. Identify Vidin experts and possible partners for project (internal management structure)
April 2001
Mariela Valkova
2. Identify West Carrollton resources available for project
April 2001
David Humphreys
3. General Economic Development Marketing Information
Compile and update existing data about Vidin and structure it into draft format
May 15th 2001
Albena Nacheva, Regional Dev. Department
4. Survey of web sites and printed marketing material to identify options for format, choose sample material and send it to Vidin along with comments/recommendations
End of April 2001
David Humphreys
5. Discuss draft web page in Vidin
End of May
6. Design the business information page for Vidin web site and up-date existing web site
End of May
Vidin and West Carr. Consultant, David Humphreys
7. Develop Vidin section at West Carrollton web site
End of May
David Watson
8. Create inventory of available sites and buildings, and identify incetives available or possible
End of June
Ludmil Dimitrov, Head of Property Management Dep.
9. Review developed material
June and on-going
David Humphreys
10. Launch business information page on Vidin web site
End of July
Prepare Marketing Material
11. Design marketing brochure and prepare it for printing September 30th 2001
Evgenija Nacheva
12. Review of marketing brochure October 30th 2001
David Humphreys
13. Printing of marketing brochure December 30th 2001
Evgenija Natcheva
14. Identify appropriate business linkages, placements and potential targets From September on
Mariela Valkova, David Humphreys
15. Business trip to West Carrollton (sponsored by Vidin businesses) September 2001
Ivan Tzenov
David Hamphreys
16. Business samples cases set up both in Vidin and West Carrollton September-December 2001
Anelia Krasteva
David Humphreys
Products:
- business information page for Vidin web site
- inventory of sites and buildings
- marketing material
Performance Indicators:
- Business page on Vidin web-site launched
- Vidin section on West Carrollton web site launched
- Marketing material prepared
- Number of brouchures sent out to businesses and business development organizations
- Number of hits at the Vidin business information page
- Number of business contacts established
TECHNICAL PROJECT #2: Encourage Investment and Job Growth By Creation of an Industrial Park for Small (0-50) and Medium Size Businesses (50-250)
Problem Statement:
Vidin suffers from a distressed economy from the closing of large manufacturing facilities resulting in an unemployment rate of 24%.
There has been significant out migration of population because of the loss of employment opportunities.
Restructuring of the economy from large scale production of a few products to a more diverse economy of small and medium enterprises is necessary for long term, stable job growth in Vidin.
Goals:
Short Term:
- Improve conditions and incentives for SME development in the Municipality of Vidin
Long Term:
- Attract investment to the Municipality of Vidin
- Create new jobs in the municipality
- Retain and expand existing Vidin businesses
- Increase living standards for Vidin citizens
Action Steps
Time Frames
Responsible Party
1.Identify a suitable site for industrial park
End of May 2001
Ludmil Dimitrov, David Humphreys
2. Identify potential clients based on strengths of site, available suppliers, existing Vidin business clusters
End of June
David Humphreys
Albena Nacheva
3. Prepare proposal for Vidin city council to approve the creation of the industrial park and incentives to be offered
End of May
Lachezar Nikolov
4. Educational session about business development and attracting investment (to Council)
End of May
David Humphreys
5. Develop marketing package to offer site to potential investors
a) Develop one-page marketing sheet
End of July
Albena Nacheva
b) Assemble standard economic development information packet for rapid response to enquires (detailed information of the industrial park and incentives)
End of July
Lachezar Nikolov
c) Distribute industrial marketing packet
From July on
Evgenija Nacheva,
David Humphreys
6. Identify potential resources for capital improvement (infrastructure)
From July on
Vidin, West Carrollton
Products:
Marketing package to offer industrial park site
Performance Indicators:
Number of contacts made about the Industrial Park
Number of contracts signed
B. Green Areas Development
TECHNICAL PROJECT #1: Development of a Conceptual Design for the Vidin Riverfront Park
Problem Statement:
Riverfront Park has a potential to become the center of leisure and entertainment in Vidin. At present, it is deteriorated due to lack of maintenance for the past 11 years, and it does not meet the needs of the citizens. It needs to be renovated with technical and citizens input.
Goals:
Short Term:
- Prepare a concept for development of park incorporating community input
- Develop West Carrollton Corner, and Vidin Corner
Long Term:
- Develop Riverfront Park into a community recreation resource, which will increase pride and ownership of city green areas
Action Steps Time Frames
Responsible Party
1. Analyses and inventory of existing park conducted
(plants, equipment, walks, monuments/sculptures, infrastructure, etc.)
May 30th 2001
Mr. Borisov,
Mrs. Georgieva
2. Identify partner organizations in Vidin
April 30th 2001
Mr. Borisov
3. Identify additional expertise and partner organizations in West Carrollton
April 30th 2001
Rick Bolton
4. Establish citizens committee in Vidin to receive their input regarding the development of the park
April 30th 2001
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